Today instead of going to google.com, I accidentally typed "googgle.com". I wasn't surprised to see one of those generic web directories that run on thousands of domain names that nobody wants, still, it made me think: "what's their business model? how would their business plan read?"
I imagine their business plan would be filled with lots of medical research and statistical analysis on the human brain and its psycho-motor error margin, and how this results in the typing of the wrong domain name, and failing to click the stop button fast enough before the browser takes the user to one of those sites, and hoping he will be air-headed enough to say to himself : "oh, let me see,... this search directory may be better than Google, let me try it". And then hoping he would click on one of their Overture ads which are displayed instead of search results.
So in short, their company mission would read "To change the way people perceive stupidity, and turn it into a positive and constructive experience.", and their vision "To give all the stupid, air-headed, half-asleep internet users a place where they can feel at home". Those sites are called "typosquatters", and they make alot of money, but that doesn't mean I will respect them.
To know more about typosquatters, read this article.
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